Assistant Category Manager Hair Skin Future Vacancy Jobs in Lebanon - 3434969

Job Description

As a Hair & Skin Assistant Category Manager the person will be accountable for delivering brand performance targets in the region, and driving value creation for the categories The role is an extension of the Region and Global Category team, leading all Brand management activities in the region

Responsibilities are planning, in alignment with local customer marketing & sales teams, and the execution of all consumer programs and assets to drive effective, local activation on your brand

Input to the situation assessment of the categories in the Region, contributing to defining the Region "Jobs to be Done" each year as part of the annual OP

Extend the regional JTBDs into a robust region brand plan, coordinating with your local Customer Marketing (SM and CCD) team to deliver maximum impact in-market and deliver annual Brand financial and commercial targets

Manage an A&P budget for the brands your brand

Lead the in-market delivery of all consumer-facing Brand activities and partner with Customer Marketing on all trade-facing activities, ensuring execution excellence

Work with Insights to ensure we measure and evaluate the performance of all Brand activities in your Region to optimize A&P spend

Key Accountabilities and Responsibilities

Consumer, shopper and customer understanding

Partner with your Customer Development team to build deep understanding of the target consumer and shopper for your Brand in your Region in order to tailor local execution of Brand activities effectively

Actively consult on the situation assessment for the Brand in your business unit, partnering with Regional Consumer & Commercial Insights to develop local consumer, shopper and customer learning on triggers and barriers to Brand growth

Responsible for development of Commercial Plan in coordination with supply chain, CCD and Shopper Marketing

Responsible to track, analyze and propose actions from different consumer understanding initiatives on the brands

Responsible to drive all aspects of projects such as organizing for management approvals and launching New Product Development with excellence

Responsible to closely co-ordinate with the technical team for product finalization and updating of evolving cost elements in the evolving project financials

Responsible to ensure with Supply chain, Packing material, and Raw MaterialCapacity are in place for the 1st time industrial production of new NPD

Responsible for information on evolving category situation brand performance - Market trends Share evolution consumer immersion and feedback brand analysisactivity specific analysis etc

Responsible- Above-the-line (ABL) - (TV, Print, Outdoor) Agency briefings & creative development film (briefing, development, production, testing); Below-the-line (BTL) execution - Promotions activitiesPoint of Sale Development Liaising with Shopper Marketing for good execution

Category & brand strategy and activity planning

Provide Region Brand input into the definition of "Jobs To Be Done" in the L&I Region Integrated Activity Plan under the overall co-ordination of the Customer Marketing team at business unit level

Work closely with Customer Development team to extend the brand plans and execute them with relevance in the markets

Integrated brand communication

Leads in-market execution and implementation of all consumer-facing elements of the region brand plan and provides brand input to Shopper Marketing on all shopper-facing activity on the brand

Leads localization of brand communications plan, including local planning & buying of media with agency partner

Works with Regional and Global Marketing Category Teams to ensure that all brand content programs and partnerships developed at Region level are activated and commercialized effectively in-market, including execution of ATL, digital and experiential programs and partnering with Shopper Marketing on advocacy programs as required

Ensure that all brand assets developed in the business unit adhere to Global Brand guidelines and local social responsibility policies

Business performance management

Accountable for delivery of Brand performance targets in Region (turnover, profitability, market shares,)

Work with Insights to ensure measurement & evaluation plan in place on all brand activities in the relevant markets

Rigorously manage brand A&P budget, in order to minimize costs and optimize returns on investment

Actively monitor Brand KPIs and provide guidance on corrective action to achieve agreed objectives

Critical Experiences for Success

To be successful in this role you will havebe

Brand management experience in progressive roles, leading different Marketing projects

Experience multiple specialty areas digital, innovation, promotions, events, media, etc

Verbalwritten skills at all levels in an organization; ability to generate meaningful presentations

Degree andor professional Marketing qualifications

Fluent command in English and Arabic

The following experiences are preferred

Ability to work under pressure and to deal with ambiguity

Comprehension of competitive market for brand and Category in the Region and how to use available data to develop initiatives to grow the brand Prior FMCG experience would be preferred


REQUIREMENTS

Technical Skillset Require

Project management

Multi-tasking, Structured thinking, Ability to pre-empt issues

Understanding of Marketing and Sales planning - Awareness of concepts and demonstrated ability to apply

Resource efficiencies

Optimization of budgets, want and ability to extract value

Behaviors Skill Set Require

Ability to build relationships team player

Ambitious with an innovation mindset

Has the ability to work out win-win solutions in the process of extracting value from stakeholders