The Position To research, analyse and summarise market and product intelligence on the global leisure, incentive, cruise, conference and exhibition market segments, for use by the departments senior management to define long&term strategies To define and recommend AAs short&and&medium&term product and business development strategies that will support the long&term plans, aimed at consistently increasing Emirates, Arabian Adventures(AA) and Dubais profitable shares of these market segmentsJob Outline Implements and monitors these strategies once approved,and recommends adjustmentsadaptation according to shifting market trends Organises the research, analysis and summary of market and product intelligence on the relevant market segments in various markets, including the profile and performance of AAs customers and of other market player in the travel trade, in order to ensure early identification and potential problem areas, and to ensure the latest information is always available within the departments marketing database According to identified opportunities, recommends short&and&medium& term marketing strategies & including participation in yearly budget preparation & to support AAs objectives, including market&specific growth plan and revenue targets, yield improvement and costs Analyses and researches products, to meet the anticipated needs of customers according to individual market requirements Plans, implements and monitors the marketing of AAs product range to ensure maximum market exposure, market compatibility and high service standards, to secure incremental revenue and to ensure that the units targets in terms of market share, yield and customer satisfaction are met Gathers and evaluates information on competitors activities to ensure AA maintains its competitive edge in terms of service levels and product innovation Provides comprehensive marketing, sales and logistical support to AAs customers and to EK world&wide offices in order to enhance Dubais image as a quality destination and AAs reputation as a quality service provider This includes the production of newsletters, the organisation and accompanying of inspection familiarisation press trips, product presentations to clients on sales trips and at travel shows In conjunction with the departments management, the Planning unit and Corporate Communications department, develops and co&ordinates the production of all AA promotional, collateral and advertising material, including AAs Internet site, in&keeping with the corporate image, and supervises and co&ordinates all advertising and promotional campaigns to ensure maximum effectiveness within allocated budgets Maintains effective contact with all suppliers on a regular basis to obtain their financial andor technical support towards brochure production, promotions, client and media familiarisation trips and inspection visits Promotes the airline and AAs services, as well as Dubai and the Gulf region, at every opportunity, in particular with the media and travel industry professionals, to increase awareness among both travel and public and to benefit from enhanced co&operation from the travel tradeSalary & Benefits We offer an attractive tax&free salary, paid in Dirhams, the local currency of the UAE
Eligibility:(UG - Any Graduate - Any Specialization, Graduation Not Required) AND (PG - Any PG Course - Any Specialization, Post Graduation Not Required)
Salary:To be discussed at interview
Function:Sales / BD
Deadline:19th Feb 2025
Specialised Knowledge A proven ability to exercise judgement and decision making in the promotion of travel related services, airline and DMC products. An excellent knowledge of the tourism markets and of the players (Tour Operators, Incentive Houses). Clear knowledge and understanding of the tourism industry. Excellent written and oral communication skills in English. Additional languages will be a distinct advantage. Excellent presentation, analytical and report writing skills. Computer literate. Experience Minimum of 5 years in the Travel or Tourism Industry, in a Marketing or Sales capacity. Training Any airline or leisure related courses are an advantage, particularly in the areas of sales and marketing. Qualifications Degree in Marketing or Business Administration, alternatively, seven to ten years experience with a proven track record in the travel or leisure industry, in a marketing or sales capacity, with General Certificate level education. Additional Systematic and logical approach to problem solving and a capability to work around problems. Good creative and lateral thinking skills. A strong team player, capable of seeing and understanding the bigger picture and actively contributing to that result. Self motivated, highly organised, pro active and flexible. Well groomed, high sociable in a multi national and cultural environment. Tactful and mature disposition. Must be diplomatic and capable of performing well under pressure. Experience Marketing & Media Communication.Market/Customer Research 5+ Years
Mediacom (A GroupM company) http://www.emiratesgroupcareers.com The Emirates Group is a highly profitable business with a turnover of approximately US$ 12 billion and over 40,000 employees. The Group comprises of dnata, the successful Airport Ground Services and Travel Industry division, and Emirates, the Groups rapidly expanding and award winning international Airline. Emirates global network now sees it flying to over 100 destinations across 6 continents, operating a modern fleet of over 130 wide bodied aircraft. Today the Airline has orders worth over US$ 58 billion for 170 more of the latest aircraft, with plans to operate to many more destinations in the months and years ahead. Essential to our continued business success as we expand will be the ongoing employment of high quality people to join our multi cultural team of over 150 nationalities. Dubai, a tourism centre and modern cosmopolitan city with high standards of healthcare, education and leisure pursuits for residents offers those we hire one of the most desirable lifestyle locations in the world. In addition to lifestyle and tax free salary benefits, the Emirates Group also offers professional development opportunities to help employees develop new skills and grow their careers successfully. Discover your future!