Executive Creative Director
The 5 areas of Responsibilities to consider are:
Uplifting the product, from a creative stand pointsupporting the Art Directors with the ideation phase, building ideas based on extensive research and creative guidance; this requires more that delegation, the management expectations is the personal involvement of the Creative Director is needed on every single project, irrespective of the size of the project & brief; in the same area, the Executive Creative Director is due to revisit, reinvigorate and renovate the product, from content to packaging.
The Department of Creative at Blink require massive technical know-how from the Creative Director, since the Agency invested heavily in tools and assets such as the render farm, the Audio Video edit Suite, etc
Blink experience network functions effectively through a large kitchen built and the Head Quarters in Dubai, providing support to the LMTs (local market teams) across the GCC. The Creative Director is directly responsible for the product developed for these local markets, and in charge of the briefs that come across from his colleagues in the markets of Jeddah and Riyadh (KSA), Dubai and Abu Dhabi (in UAE) and Doha (in Qatar) and Erbil (in Iraq).
Blink represents one of the largest set ups of Creative in the industrywith 16 experts on board, the Admin responsibilities are extensive vis a vis managing the daily needs and wants of the team, their individual growth plans and evaluations.
Creative services duties
Blink experience entertains a busy pipeline of pitch projects, in addition to the existing business requirements, creating an extremely busy pipeline that needs Creative trafficking and micro project management. In this sense, the Creative Director, who is the head of department of Creative, is accountable for the smooth progress of work and project deliveries.
Looking at the three main core services of Blink (Live comms, Experiential marketing and Marcom), the expertise we look for should spread across Events/ Brand Activation and Advertising respectively.