Responsible for the development and presence of Oman Air on the WEB as its primary stake holder and custodian These would include content aggregation, review, content design and architecture, booking engine configuration and publishing Optimize paid digital spending based on analysis, optimization refinements, and end-to-end campaign strategy and tactics to improve lead acquisition and conversion rate performance Facilitate proper campaign set up and tracking with UTM and Adobe tracking keys for paid urls Manages the day to day activities on the Internet Booking Engine as well as ensure marketing activities in relation to Sales on the WEB are correct and currently updated The day-to-day activities would include site administration, storefront maintenance and support; handle web enquiries and support escalations Deals with the internal departments and external resources to Implement and follow-up changes to the current and future set-up on the own web site to maximize sales while ensuring the efficiency of the various booking engines and other web tools Develop and implement the overall online sales strategy for Oman Air Optimization of the designated digital paid search and e-commerce partners Administration and development of the CMS (Content Management System, Drupal), including granting user access rightspermission levels, designing and enforcing content management workflows Define, maintain and enforce editorial guidelines for content management on omanaircom Manage affiliationpartnership-style organizations In coordination with relevant department, implement any eCommerce and sales actions on the web Define, maintain and enforce layout guidelines for omanaircom and the other Oman Air websites in line with the general e-commerce guidelines Coordinates globally with any area involved in the fulfillment and development of metasearch partnerships Initiate monitoring and other support system towards follow-up on visitors and customers behavioral Follow-up on customer complaints and modify processes accordingly Responsible for content management on omanaircom Internally accountable for all published information (although other areas of the company may be responsible) Proactively ensure information from all department reaches customers via the web sites and other electronic media, establishing an effective internal communication process and SLAs In depth analysis of findingschanges to outstations andor departments impacted by necessary action Continuously explore areas, identify opportunities and perform strengths and weaknesses assessment for markets to generate additional revenue achieve cost saving targets Undertake any other duties that may be assigned by Senior Manager E-Commerce or Manager from time to time Monitor, measure, track and analyze all digital sales initiatives on a country route basis Enhance e-sales strategies and develop the roadmap of all web sales tools
Eligibility:Bachelor of Business Administration(Managem ent).
Industry:Airlines / Aviation
Function:Sales / Business Development
Deadline:01st Feb 2025
Manager - E-Commerce and Digital Sales.E-Commerce & Business Development