484711
  • MARKETING MANAGER

    PRAGMA Group
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Job Description

Key Accountabilities Create marketing plans geared toward end users for each venue within portfolio, in line with strategy and targets and within budget. Develop materials of visual impact and within brand guidelines. Develop key messages, features and benefits for each brand Preparation & delivery of marketing plan within key objective. Ensuring that all marketing materials do no deviate from the established Brand image of the businesses. Market research and competitor analysis. Supporting the development, update and maintenance of the websites and other digital media. Focus on both business growth and clientele retention. Use email, adwords and other electronic marketing techniques to inform customers of new events and initiatives which will result in generating sales. Create and implement marketing communications from pre-publication to post-publication. Liaise with Events to maximize visibility at events, including compiling a list of collaterals/ branded material depending on the event, etc. Develop events when required to support the business of each venue when required. Where appropriate, attend key events to manage the logistics, do customer interviews. Where possible, cross-market and raise the profile of the other businesses. Perform market research to assess viability of potential new initiatives and to measure success of recent campaigns.Determine fiscal requirements and prepare budgetary recommendationsProducing detailed proposals for events (e.g. timelines, venues, suppliers, contract evaluation, and budgets)Planning venue layouts and the entertainment programme

Profile Summary

Type:Company Job

Eligibility:Bachelor's Degree

Role:Public Relations - Manager
Direct Marketing - Manager
Marketing Manager
Brand Manager

Industry:Printing/Packaging

Function:Marketing & Communications

Deadline:05th May 2019

Company Profile

White Label is one of the management and business development arms of the Pragma Group, specializing in providing premium hospitality and entertainment operations with dynamic management solutions.With a strong track record and innovative approach to Operations Management, White Label has gained a reputation as one of the most vibrant and enterprising players across the entertainment industry.



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