Advertising&BrandCommunicationsManager - 2863523

ConfidentialCompany
  • Advertising&BrandCommunicationsManager Jobs in Kuwait - 2863523

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2863523

Job Description

Builds and executes an effective Marketing Communications plan (incl PR) to support our Drive Brands (in alliance with the Brand Manager) - ensuring maximum consumer awareness & brand recall

Provides overall editorial control ensuring appropriate content, tone etc

Advises the marketing team on the most effective & emerging techniques to stimulate shopperconsumer awareness, brand reappraisal, trial and repeat purchase to enable Mezzan to build Local Power Brands of the future

Acts as a public face for Mezzan in communicating with the local commuity, media etc

Proactively manages media relations & media coverage to strengthen the reputation of Mezzan and improve brand awareness nationally Monitors and reports on coverage received versus competitors

Works with the Market Activation & Merchandising Manager to ensure alignment of marketing message across in store media pos materials

Builds Mezzan as a parent brand and develops design principlesguidelines for all brand families across Mezzan

Develops a social media and PR plan to ensue that we initiate and maintain regular dialogue with our consumer groups

Develops & delivers an Events Plan (working closely to support the Brand Managers Drive plan objectives) to drive consumer awareness of our brands by using on the ground marketing techniques (guerilla marketing)

Works with external agencies to deliver the full Communications plan in the field

Profile Summary

Type:Company Job

Eligibility:Unspecified

Role:Management

Industry:Consumer Durables

Salary:Unspecified

Function:IT Software - E-Commerce / Internet Technologies

Deadline:15th Oct 2024

Company Profile

Not Mentioned



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