Trade Marketing Executive - 3431237

L'Oreal Middle East
  • Trade Marketing Executive Jobs in SaudiArabia - 3431237

    L'Oreal Middle East
  • 1 - 10 Years
  • SaudiArabia
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3431237

Job Description

General Description

Trade marketing focus on developing and overseeing all aspects of an organizations marketing activities General job responsibilities may involve representing an organization at relevant industry tradeshows, designing unique plans for individual products, and overseeing and analyzing new product launches & POSM installations

Duties & Responsibilities

Brand Image

Key Accounts Manage and execute the branding and visibility budget of key accounts in line with their commercial contract and brand priorities

To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration

Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives

Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets

Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team

Build promotion plan by channel type

Execute, measure and evaluate promo effectiveness

Planogram compliance across customers and stores

Ensure the perfection of our brand image in key accounts

Create and implement standardized branding and visibility elements in non-key accounts

Customers Joint Business Planning Communication

Organize and implement JBP with strategic customers to driver category growth over a 1-3 year horizon

Communicate new launches in trade selling story format highlighting size of prize

Implement and execute plans & monitor incremental uplift Animations

Work closely with the Brands and National Sales Manager to customize market promotions

Animate Cycle meetings with the National Sales Manager, prepare Cycle folders and communicate to Sales teams

Weekly follow up & recap on animation performance and rectifying where needed

Implement launches effectively in key accounts to generate sell-out

Manage the availability and budget of essential POSM for all brands

Summary of Key Responsibilities

Building channel category strategy by account

Activates Business Drivers

Builds Selling story

Drives Point of Sales field execution

Drives Point of Sales field execution

Project management Follows-up & controls

Merchandising Projects

Visuals and branding

Communicating digital material to customers

Launch events Road Shows etc


REQUIREMENTS

Knowledge of Experience

Brand vision and understanding associated Strong digital mindset

Experience in Search, CRM & data

Excellent consumer understanding

Synthesis capacity, in order to share information

Experience in collaborative work, ability to form strong relationships with various stakeholders

Skills & Abilities

Communication and presentation skills

Organization and follow-up skills

Attention to details

Creative outlook

Achievement drive and initiative

Analytical thinking and problem solving

Knowledge of time, planning, organizing, anticipating and concern for quality

Partnering and team working

Brand and category strategy

Negotiation skills

Commercial flair

Presentation skills

Profile Summary

Type:Company Job

Deadline:13th Feb 2025

Company Profile

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.



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