Admission Coordinator Marketing Executive - 3431316

  • Admission Coordinator Marketing Executive Jobs in UAE - 3431316

  • 1 - 10 Years
  • UAE
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Job Description

Job Purpose

Promote, showcase and market the school to both external and internal stakeholders primarily parents, prospective parents, local and national businesses, press and social media outlets

Through a range of marketing, communication and social media tactics develop stronger loyalty and advocacy for the school and the wider Taaleem group to ensure school meets its recruitment, reputation and retention targets

Support current parents in navigating the school and its internal structures to ensure their questions are answered, needs met and recommendations listed by school management and advisory bodies,

Promote and market the school to relevant stakeholders, developing loyalty and advocacy of the school and Taaleem brand,

Execute Central Office Taaleem Marketing strategy and support the creation of a school specific Marketing strategy, working closely alongside CO Marketing team

Key Relationships (Internal and External)

Key agencies marketing, creative, social media, or branding supporting the school and Taaleem group in achieving its vision and targets,

Key leaders and teaching staff in schools,

Existing parents, visitors to the school, school employees and Senior Leadership, Central Office Marketing team and other departments as required, media agencies, social media platforms

Key Accountabilities

Marketing and Campaigns

In tandem with Central Office Marketing team plan and execute key marketing and communications activities,

Develop and coordinate production of key marketing and communication campaigns whether for advertising and student recruitment purposes, to support positive parent experience and retention or to develop long term reputation for our schools,

Coordinate the production and execution of campaign production schedules, enabling the production teams to gather all required content (across video, voice recordings, photography, interviews and written content),

Plan the schools print marketing needs for the year and liaise with the Central Office marketing team to coordinate production schedule and ensure delivery to school timelines,

Communication and Content

Develop, with the support and guidance from Central Office Marketing Team, a cohesive annual internal and external communication plans, encompassing key messaging themes specific to the school, encompassing internal events, staff expertise and student success showcase,

Ensuring that all schools academic, sports, student, extra-curricular achievements are represented in the above plans and highlighted regularly,

Execute these communication plans through all relevant external communication channels, such as newsletters and social media (ie Facebook, Instagram and Twitter) to promote the school to both existing and potential new parents,

Supporting the school Senior Leadership team in developing cohesive and streamlined communication strategy, ensuring all channels are used with clear purpose and objective in mind,

Coordinate key content production, incl scheduling across social media platforms for the the Central Office to build on internally generated content and increase its visibility to new audiences through planned use of social media boosts,

Promote the school by identifying newsworthy stories for the media and PR opportunities, liaising with CO in advance to enable amplification of interesting stories through external channels

Create an annual schedule of website updates for the school and take responsibility for planning and liaising with the Central Office Marketing team, to ensure all content is refreshed regularly, at appropriate times in the year,

Liaise with Digital Marketing representative in CO to regularly update and develop the school website,

Suggest improvements, new sections and share ideas for content that could improve parent experience

Events and Internal parent engagement

Coordinate internally focused parentcommunity events in order to engage parents in school activities and celebrations and report on outcome of events,

Plan, coordinate and support Admissions teams in designing school tours for prospective new parents ensuring that tours are tailor-made to meet their needs as much as possible and promote the schools academic and non-academic achievements

Parent Communication and Customer Service

Promoting the school in the best possible way by providing customer service excellence to parents and visitors,

Maintain open lines of communications with existing parents and ensure that their feedback including concerns, complaints and compliments are handled effectively and passed to the relevant member of staff, efficiently and in a timely manner Liaise with other school personnel or departments as required,

Resolve, or escalate through the correct channels, non-academic school issues that parents or parents groups may raise,

Ensure that the Principal and relevant staff are regularly informed of problems or matters of significance,

Undertake parent satisfaction surveys Collate responses and produce analysis and action planning recommendations in partnership with the Principal,

Conduct Parent Exit Surveys and prepare reports for the Principal, Admissions Manager and Central Office

Brand guardianship

Guide and ensure that the school meets Taaleem branding guidelines This will be regularly reviewed and includes, signage, collateral, touch points, etc,

Lead the coordination of overall parent journey, mapping and measuring how customer service at all points supports Taaleems brand promise and encourages parent endorsement


Support and provide cover for the Admissions team as requested by the Admissions Manager,

Ensure the Taaleem policies, procedures, and codes of conduct are followed at all times,

Attend staff meetings and serve on committees as required,

Perform other duties as requested by direct & dotted reporting line managers supervisors,

Working within budget guidelines and company procedures


Person Specification


Bachelors Degree preferred


Experience in a marketingcommunication or customer relationship management role, with a minimum of two years in a customer focused role preferably in a service industry, experience of and interest in use of social media for Marketing


Effective communicator at different levels, both orally and in writing

Interpersonal skills, able to operate in a multi-cultural environment

Solid time management skills, the ability to multi-task and cope with peaks of demand

Computer literate, including all social media platforms


Attentiveness, able to listen effectively and ask questions

Resilient, able to work under pressure

A team player, willing to support colleagues to deliver results

Willingness to learn

High level of attention to detail

Profile Summary

Type:Company Job

Deadline:13th Feb 2025

Company Profile

Taaleems main activity is the development and management of early childhood, primary and secondary schools. With quality at the forefront of our offering, we tailor each project to answer the specific educational requirements of a wide range of families by offering top international curricula including British, American, the International Baccalaureate and our custom early childhood programme.
Taaleem, which means education in Arabic, is committed to inspiring students and helping them to identify and develop their passions and talents. We only recruit the best international teachers who are capable of delivering our international curricula in a creative and engaging manner.
Taaleem is seeking to raise the educational standards in the region. The combined experience of its core team of senior education leaders in international education policy, operations and global management best practices means Taaleem is well positioned to ensure the creative of truly exceptional schools that satisfy the most comprehensive and exacting education developmental requirements.

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