Digital Analytics Specialist - 3431415

  • Digital Analytics Specialist Jobs in Dubai - 3431415

  • 4 - 7 Years
  • Dubai (Dubai)
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Job Description

Company Al Futtaim Private Company LLC

Job Requisition ID 43300

No two days are the same at Al-Futtaim, no matter what role you have Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get The chance to push the limits every single day

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees Youll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us

Come join us to live well, work better, and be the best


The Web Analytics Specialist is responsible for setting up, maintaining and troubleshooting the Digital Retail & Omnichannel measurement program and toolset The ideal candidate is a subject matter expert in all tools within the Google Analytics 360 suite The job holder will manage ad-hoc analysis requests, pro-actively generate relevant & actionable data driven insights, and subsequently present findings to the business stakeholders of varying levels of seniority

This role reports to the Manager of Digital Marketing The JH is responsible for leading the web analytics team to ultimately help drive top and bottom line of the eCommerce business for Al-Futtaim across the MENA and SEA regions


Work with cross-functional teams (performance marketing, CRM, UX, etc) to understand their reporting & data needs, and subsequently translating these into easy to understand & actionable reports and insights
Deliver powerful, proactive insights to drive business Be a good storyteller and proponent of data oriented decision making using various communication formats written, verbal, interactive etc
Oversee technical GA and GTM integration project for both websites and apps This would include data layer implementation; custom events, SDK implementation and enhanced E-commerce
Strong understanding and implementation of various tools (eg advanced Excel, Tableau) as well as packaged tools such as Google Analytics, Adobe Analytics etc
Design, build and standardize dashboards (in Google Analytics, BigQuery, Tableau, Alteryx) that result in consistent measurement across business functions
Forecasting key website metrics including traffic, conversion rate, AOV etc
Setup and automate marketing and commercial dashboards
Make data driven recommendations for changes to improve the overall website & app
Understanding of Performance Marketing channels and experience in Attribution Modelling in order to optimise website traffic & marketing budget allocation


Minimum Qualifications and Knowledge

BABS in Computer Science or related technical or business Field (Engineering, Finance, Mathematics, Physics, Statistics, etc)
4 years hands on experience within analytics field, specifically using key tools such as Google Analytics, Firebase, AppsflyerAdjust, BigQuery, Tableau and Alterxy
Expert user of Google Analytics (GA) including technical implementation of GA using Google Tag Manger Experience gained either in an Agency or In-House position
Excellent presentation & communication skills in order to articulate needs and opportunities with both technical and nontechnical audiences
Experience with reporting, report automation, testcontrol measurement, prepost analytics
Technical Analytics good working knowledge of HTML, Javascript JQuery, Chrome Developer Tools etc

Work Experience required

You should have at least 4 years experience working within Web Analytics teams
Knowledge and experience of the retail industry would be highly advantageous
MVT & CRO platforms such as Optimizely andor Google Optimise

Job-Specific Skills

Exceptional attention to detail and analytical mindset teamed with commercial awareness
A good understanding of The Middle East Asia marketplace
Team player, able to interact and work with multiple stakeholders including marketing teams, site merchandisers, developers etc
Excellent communication skills in order to articulate needs and opportunities with both technical and nontechnical audiences
Good knowledge and understanding of performance marketing channels and traffic behaviors


Were here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish

Before you click apply Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence

Profile Summary

Type:Company Job

Role:Marketing Strategy

Industry:Consumer Durables/FMCG, Retailing

Salary:As per Industry Standards

Function:Marketing/MR/Media Planning

Deadline:13th Feb 2025

Company Profile

Industry Retail, Shops, Malls (Home Appliance/ Consumer Electronics Dealers, Service Centres)

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