E Commerce Digital Analytics Manager - 3431389

Azadea Group
  • E Commerce Digital Analytics Manager Jobs in UAE - 3431389

    Azadea Group
  • 1 - 10 Years
  • UAE
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3431389

Job Description

The E-Commerce Digital Analytics Manager is responsible for the development of the digital analytics strategy, roadmap and implementation of E-Commerce analytics across all digital channels (Web, APP, In Store, Google Tag Manager, Google Analytics) across all divisions, while ensuring alignment of strategy with division heads, the analytics platforms, and implementation projects and initiatives

Key Accountabilities

- Establish and implement an E-Commerce analytics strategy and roadmap to ensure the continued growth of digital channels in line with the company strategy and objectives, as well as the brands Omnichannel and experience objectives

- Ensure consistent and quality data for reporting purposes, and the alignment of eCommerce KPIs across all divisions

- Develop and implement division and brand analytic action plans for E-Commerce to drive better quality of traffic at a lower cost,

- Improve conversion through optimizing the customer experience, online trading and merchandising reports and usability recommendations

- Engage with division teams and regional teams (marketing, retail analysis, BI) and train them on E-Commerce analytics and enable them to be power users on the E-Commerce analytics stack

- Plan, oversee, and launch all new E-Commerce and Omnichannel projects with the agreed analytics strategy, including launches in new market, as well as new functionalities and programs in existing markets

- Manage analytics solutions, platforms, integration and partners

- Drive the analytics project management, QA and testing across maintenance and new developments, while ensuring the buy-in and support of all concerned departments and functions in the organization

- Ensure QA standards for all new analytics developments as well as existing platforms

- Act as the relationship manager for E-Commerce analytics solution partners, including integrator partner, digital marketing, as well as solution suppliers


REQUIREMENTS

Qualifications, Experience, Knowledge

- Bachelors degree in Business Administration or Marketing Masters is a plus

- 7+ Years of experience in similar role across eCommerce, preferably in a large eCommerce business

- Strong knowledge in platform implementation and management eg Hybris, Salesforce, OMS, PIM, Content management

- Evident experience of working within an APP, digital marketing and analytics background

- Strong SEO understanding and Google stack (GTM, Google analytics, Google Studio, Bit Query, Tableau, Firebase, Appsflyer)

- Proficiency in MS Office, SQL, BI

Profile Summary

Type:Company Job

Deadline:13th Feb 2025

Company Profile

Azadea Group is a premier fashion and lifestyle retail company that owns and operates more than 50 leading international franchise concepts across the Middle East, North Africa, Asia and Europe. Since its inception in 1978, the Group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishing, sporting goods and multimedia.With over 11,000 employees, the company boasts a solid infrastructure overseeing more than 600 stores spread across 15 countries including Algeria, Bahrain, Cyprus, Egypt, Ghana, Iraq, Jordan, Kazakhstan, Kingdom of Saudi Arabia, Kuwait, Lebanon, Oman, Pakistan, Qatar and United Arab Emirates.



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