PRAGMA Group
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Job Description

Key Accountabilities

Create marketing plans geared toward end users for each venue within portfolio, in line with strategy and targets and within budget
Develop materials of visual impact and within brand guidelines
Develop key messages, features and benefits for each brand
Preparation & delivery of marketing plan within key objective
Ensuring that all marketing materials do no deviate from the established Brand image of the businesses
Market research and competitor analysis
Supporting the development, update and maintenance of the websites and other digital media
Focus on both business growth and clientele retention
Use email, adwords and other electronic marketing techniques to inform customers of new events and initiatives which will result in generating sales
Create and implement marketing communications from pre-publication to post-publication
Liaise with Events to maximize visibility at events, including compiling a list of collaterals branded material depending on the event, etc
Develop events when required to support the business of each venue when required
Where appropriate, attend key events to manage the logistics, do customer interviews
Where possible, cross-market and raise the profile of the other businesses
Perform market research to assess viability of potential new initiatives and to measure success of recent campaigns
Determine fiscal requirements and prepare budgetary recommendations
Producing detailed proposals for events (eg timelines, venues, suppliers, contract evaluation, and budgets)
Planning venue layouts and the entertainment programme

Profile Summary

Type:Company Job

Eligibility:Bachelor's Degree, Master's Degree, Doctorate, Diploma, Certification/Professi onal qualification

Role:Public Relations - Manager
Direct Marketing - Manager
Marketing Manager
Brand Manager

Industry:Pharma/ Biotech/Clinical Research

Function:Marketing & Communications

Deadline:15th Oct 2024

Company Profile

White Label is one of the management and business development arms of the Pragma Group, specializing in providing premium hospitality and entertainment operations with dynamic management solutions.With a strong track record and innovative approach to Operations Management, White Label has gained a reputation as one of the most vibrant and enterprising players across the entertainment industry.

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